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Live video is quickly becoming one of the most powerful methods of reaching people. Think about some of the major product releases you (or people you know) have been excited about in recent years. Maybe it was the newest iPhone or Macbook. Maybe it was a really cool I.M. product that was hyped up.

Chances are, live video had a part in all the product’s hype. Apple does live streaming events on a regular basis. Why? Because they work! They make product announcements cool and fun, and people feel like they’re learning something before anyone else, because not everyone is able to watch the live event.

People can make comments and ask questions. Sometimes you’ll even learn more than your listeners!
In fact, many people are using live video in place of webinars, which is actually beneficial for many reasons...

Learn more in the report...